WELCOME TO VICCO LABORATORIES
Vicco Laboratories was established in the year 1952 by
Late Mr. Keshav V Pendharkar.
In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully formulated the first Ayurvedic paste in the world with 20 rare medicinal natural herbs. He is instrumental in bringing out the first yellow-coloured face cream known as Vicco Turmeric Skin Cream, an Ayurvedic Product. The science of Ayurveda, which is our nation’s heritage is being zealously promoted by Mr. G K Pendharkar. When all Indian companies(big or small) were succumbing to foreign technology, Mr Pendharkar was relentlessly promoting Ayurveda which is being revered abroad. After the demise of Mr. K V Pendharkar in 1971, Mr. G K Pendharkar took over the reins of the Company into his able hands and there was no looking back.
CORE VALUES
For over 7 decades, Vicco has stayed true to the values that define everything we do. These principles have earned us the trust of generations, making Vicco a name synonymous with reliability and tradition.
Commitment to Ayurveda
Holistic Wellness
Legacy Meets Innovation
HISTORY
1955
Vicco’s commercial production commenced in a small factory at Parel, Bombay. It has a meager turnover of Rs. 10,000/- a year.
1968
Vicco factory shifted to Dombivli, Dist. Thane into a two-acre land.
1975
Vicco introduced the first yellow-colored face cream called Vicco Turmeric Skin Cream.
1980
The iconic Vicco Turmeric jingle, "Vicco Turmeric Nahi Cosmetic," aired on Doordarshan and featured the talented actress Mrinal Kulkarni.
1982
When the production at the Dombivli factory reached its optimum level, the Company built its new factory at Nagpur. This new factory at Nagpur is now using its capacity for the production of domestic as well as exports. Whereas the Dombivli factory looks only after the entire requirements of the USA, Canada, Europe, Middle East Countries, Australia, West Indies, etc.
1994
Vicco earned a unique distinction of being the first Indian Company to export its products to a far off Nation, Iceland.
1996
Vicco built an ultra-modern factory, outside Maharashtra. Which is situated at Goa near Panaji.
1997
Vicco Lab, Goa got awarded as the “Most Outstanding Concrete Structures of India-1997” by American Concrete Institute (U.S.A).
2000 – 2017
Vicco expands its product portfolio and enters many new categories like Moisturiser, Face wash, Shaving Cream, Pain relief providing healthy and natural solutions for a healthy life to its millions of consumers.
2017
Vicco bagged the prestigious ABP Brand Excellence Award in Marketing Campaign category.
Due to continuous export by Vicco, the Government of India, Ministry of Commerce has accorded Vicco Laboratories the status of an export House. Vicco has received several National and International awards in various fields like Advertising, Export, Quality, and International Trade.
2019
Alia Bhatt, one of the leading actresses of Indian cinema, was appointed as the brand ambassador for Vicco Vajradanti. The campaign was carefully designed to connect with a younger audience and revitalize the brand's image.
2019
Vicco onboarded former cricketer and BCCI president Sourav Ganguly as its brand ambassador. According to the brand, Ganguly’s pivotal role in shaping the new Team India parallels Vicco’s evolution over the years.
2023
Vicco was recognized by Economic Times (ET) as one of India’s iconic brands, celebrating its strong presence and legacy in the Indian market.
2024
Vicco Laboratories celebrated over 70 years of Ayurvedic care with the unveiling of new packaging for Vicco Turmeric Skin Cream and its much-anticipated TVC campaign in Kolkata.
2024
Raveena Tandon, a timeless icon, was chosen as the face of Vicco Turmeric Skin Cream. The campaign TVC introduced the cream’s new look while keeping the same natural goodness intact.
Since its inception in 1952, the VICCO Group has risen to international prominence, celebrating 7 decades of excellence in Ayurvedic products. Vicco Laboratories has transformed the perception of Indian Ayurveda, earning global recognition for its natural medicinal remedies.
INTERNATIONAL PRESENCE
Vicco exported their products to various countries and have also fetched substantial foreign exchange for the country in the last 25 years. For the company’s dazzling performance to supply its safe and natural quality products to the valued customers, Vicco Ayurvedic Products received a Compassionate Business Award from PETA. “The Greatest Marketing Influencers 2016”, is presented by BBC Knowledge and is endorsed by CMO Asia. BBC Knowledge offered the award with the title of “Cult Brand” to Vicco Laboratories.
Vicco Laboratories is recognized as a cult brand, falling into the category of benign cults. This classification refers to brands that inspire deep attachment and intense devotion among their customers due to the unique value and trust they offer. With a strong presence in over 1.5 million outlets today, Vicco continues to uphold its legacy of delivering products that resonate with its loyal consumer base.
VICCO – THE BRAND TODAY
Rooted in Ayurveda and trusted since 1952, Vicco today stands as a household name embraced by millions of families. With a growing presence across skincare, oral care, body care, hair care, and personal care categories, our products continue to deliver the same purity, quality, and effectiveness that generations have relied on. From Indian homes to international shelves, Vicco’s all-natural care has crossed borders, while staying true to its roots.
