Tracing The Turmeric Legacy

Benefits of Turmeric

India's relationship with turmeric has only grown stronger with time. It is the most frequently used spice in Indian households— not just as a staple ingredient for cooking, but also as a remedy for minor injuries. Its anti-inflammatory, antioxidant and antimicrobic properties were explored early in Ayurvedic and Siddha medicines. Turmeric is also considered holy in India and is an integral part of a majority of Indian rituals.

In recent times, turmeric has gained popularity as an immunity booster. It may be a recent discovery for the West, but turmeric has been used as a multi-purpose ingredient from centuries in India.

In March 1995, Suman K. Das and Harihar Kohli, from the University of Mississippi Medical Center, were granted a patent on the medicinal use of turmeric. They claimed to have discovered the wound healing properties of turmeric. They were also granted exclusive rights to sell and distribute it. It came as a pure shock to Indians, having used turmeric for its healing properties since ancient times.

Dr R.A. Malshekar, former Director-General of the Council of Scientific and Industrial Research (CSIR), applied to the US Patent Office for reexamining the case to revoke the patent. Upon submitting multiple documentary evidence of India’s knowledge base, the patent was revoked in 1997.

We won the turmeric battle under Dr Mashelkar’s leadership, but what we should be learning from this is to value our traditional knowledge and preserve it for future reference. So, let us revisit the benefits of our beloved spice.

For Skin Health:

The powerful antioxidants present in turmeric protect our skin cells from free radical damage. It treats acne breakouts and lightens scars & marks. It also prevents anti-ageing signs like wrinkles. The healing properties of turmeric help restore your natural glow.
Turmeric is a big part of Indian weddings. There is a dedicated ceremony called Haldi (Turmeric) which takes place on the day before most Indian weddings. We slather on generous amounts of wet turmeric all over the faces of the groom and bride, to brighten up their faces for their big day.

For Healing:

Turmeric reduces inflammation caused by wounds and speeds up the healing process in general. A pinch of raw turmeric applied immediately on a fresh cut followed by a glass of warm turmeric milk, is a common remedy to treat small injuries in Indian households. From helping with common health issues like digestion, ulcers to relieving arthritis pain, turmeric has truly been a saviour.

For Immunity:

Turmeric is as good a preventive solution as it is a cure. On seeing early signs of viral diseases like cold & cough or flue, we rush to our Turmeric jars. This versatile spice gives us the freedom to consume it as we like it—with warm milk, tea, honey, etc. The turmeric herb has 300+ nutrients like calcium, fibre, iron, potassium, zinc, among others. Regular consumption of turmeric helps us strengthen our immune system to fight infections and also help prevent serious ailments like Alzheimer and cancer.
Now, let’s look at India’s most trusted Ayurvedic brand and their history with turmeric.

Vicco:

Vicco Herbal Turmeric Skin Cream with sandalwood oil

Vicco Laboratories, an ayurvedic herbal hygiene and healthcare brand, was introduced under the Vicco group of companies in 1952. The first-ever product launched by Vicco was the Turmeric and Sandalwood oil-based face cream we all now know as Vicco Turmeric Skin Cream. At present, Vicco has four products under this category which makes for a wholesome skincare routine.

Vicco makes 100% Ayurvedic, cruelty-free, vegan products that have been loved locally and globally for decades now. According to the Brand Trust Report 2013, Vicco is ranked 18th among India's most trusted brands.

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